US SWIM SCHOOL ASSOCIATION Spring Workshop Virtual Deep Dive

February 2021


Spring Workshop Deep Dive Logo

Welcome to 2021 Spring Workshop Deep Dive!  This year we are providing an entirely new and exciting experience that will allow you to implement all the knowledge you gain from topic experts.  Start 2021 stronger than ever and set your school up for a strong and successful year.

Each week of February will cover a new topic.  The 4 topics below will kick off with a 1 hour webinar hosted by a topic expert.  Later that same week, you’ll have the opportunity to workshop those new ideas with fellow members to help encourage real positive change for your day to day and come away with a real takeaway.  All events take place in the month of February.  Specific times and dates are listed below with each topic.

Scroll down for session and speaker details and descriptions.

Registration Options

Deep Dive Package ($250)

  • Includes all 4 classes
  • Bonus exhibitor showcase
  • PLUS $100 off of Owner’s Circle

A la Carte ($75)

  • Option to select specific topics for $75 each
  • Includes bonus exhibitor showcase

Owner's Circle ($300)


Nerdy Best Friend (Feb 2 & 4)
Crisis Management (Feb 9 & 11)
Mindfulness for Swim Professionals (Feb 16 & 18)
Owner's Circle: Exit and Succession Planning (Feb 16, 17, & 19)
Diversity, Equity, & Inclusion (Feb 23 & 24)
Deep Dive Nerd Style! Step-by-Step Marketing Videos & Social Media
Beth Ziesenis
Schedule subject to change



Speaker: Beth Ziesenis

The author of six books, Beth keeps up with the latest technology to educate and entertain attendees with the fast-changing world of technology.  Beth speaks to groups of every size, from 10 people to 1000. Speaking to associations and corporations throughout North America, Beth entertains, enlightens and empowers attendees to embrace their inner nerds to become more efficient, more productive and definitely more nerdy.

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Speaker: Melissa Harris Thirsk

Melissa Harris Thirsk is senior vice president of communications and marketing at the Law School Admission Council. She leads LSAC’s customer engagement initiatives, brand strategy, and sales. She has over 20 years of experience bringing products, services, and ideas to market for innovative brands including Microsoft, Arizona State University, and WE Communications.


Speaker: Laura Bryan

Laura Bryan, Ph.D., LMFT is the EAP Director at MYgroup. In addition to her
20 years of clinical experience, she is an experienced facilitator who has
taught and supervised at Pfeiffer University, St. Mary’s University in San
Antonio, and Texas Tech University.


Speaker: Kate Connell

Kate Connell has worked in the aquatics field for 15+ years sharing her passion for safety and leadership through staff management, development, and training. Kate is an advocate for equity in recreational water use and has assisted in providing free and reduced swimming lessons, safety education, and accessible pool events to the diverse Midwest community where she lives. As the founder of Equitable Aquatics, Kate leads national trainings and conscious conversation on inclusive aquatics, demystifying staff training, and humanness through leadership.


Speaker: David Bean

An experienced CFO and Mergers and Acquisition leader, Dave Bean is on a mission to help entrepreneurs align and achieve their personal, financial, and business goals. He leverages his 20 years of experience to help executives and business owners grow their companies profitably, exit successfully and fulfill their life’s personal and financial goals. As the founder of 3C Strategic Advisors and an entrepreneur himself, he is passionate about elevating the education level within the business owner community.


Exhibitor Deep Dive Showcase | Wednesday, February 3rd, 2021 | 9:00 am – 10:00 am PST

Hear the latest from our Spring Workshop Exhibitors.  You’ll discover new products & services to help your business.  **All members are welcome to participate in this workshop.  Spring Workshop registration is not required.  Those who sign up for Spring Workshop Deep Dive will be automatically included in this webinar.  For registration outside of Spring Workshop, please register here.

Happy Hour with Membership Connections | Thursday, February 4th, 2021 | 4:00 pm PST

Join the Membership Connections Committee for a virtual happy hour.  Re-connect with friends and colleagues as you learn how to make some fun new smoothies and cocktails!  All those registered for Spring Workshop and/or Owner's Circle will receive an email to sign up for the Happy Hour.  See you there!



Questions? Please contact Anne Swanson at