Milwaukee, WI, Sep 24 - 26, 2019




Fuel Your Fire for the swim school business at this three-day national conference for swim school owners, managers and instructors. Join our knowledge sharing community as we descend on what Vogue calls the Midwest’s coolest (and most underrated) city, Milwaukee, Wisconsin. Food, beer, arts and entertainment await as you explore this lakeside city while learning best practices and new innovations in the learn-to-swim industry.

Registration Information:

Bundle:  FULL registration fee | Both Lunch and Learns | Awards Banquet | $650.00
First National Conference FULL Registration – $450.00 USD
Second National Conference FULL Registrations – Per Person – $425.00 USD
Three, Four, Five, etc…  National Conference FULL Registrations – Per Person – $400.00 USD
National Conference 2 Day Registration – Per Person – $375.00 USD
Lunch and Learn (offered Tues.. & Thurs.) – $55 each USD
Awards Banquet – Theme: Red – $99 p/p USD

***Online registration ends  September 9th, 2019

Exhibitor Registration

Exhibitor inclusions
As an exhibitor, you will be provided with the following:

(1) 10’ x 8’ pipe & drape booth
(1) 6’ x 30” table with (2) chairs
(2) Exhibitor Badges (add’l fee for additional booth attendees)
9” x 44” white name sign

Exhibitor fee is $1,395.00 USD
Registration ends August 26th, 2019

Vendor Set up  |  Monday, September 23, 2019   | 1:00 PM – 3:30 PM
Welcome Reception in the Vendor Hall  | Monday, September 23, 2019 | 4:00 PM – 5:30 PM
Tear down  | Wednesday, September 25th, 2019  | 2:30 PM


Online registration closed August 26th.  Contact the USSSA office to see if any spots are left. 480.837.5525 or


Sponsorship Opportunities
Get your name in lights!  We are offering amazing additional sponsorship opportunities. For more information please contact Lisa at


Mon 23rd
Tue 24th
Wed 25th
Thu 26th
9:00 AM - 5:00 PM
Infant Toddler Workshop (add'l fee) Lunch included
Infant Toddler Committee
9:00 AM - 5:00 PM
Special Abilities Wokshop (add'l fee) Lunch included
Special Abilities Committee
8:00 AM - 5:00 PM
Certified Pool Operator Course (add'l fee) Lunch included
3:30 PM - 6:00 PM
Conference Registration
4:00 PM - 5:30 PM
Welcome Reception with Exhibitors
5:30 PM - 7:00 PM
Committee Member Meeting/Reception (INVITE ONLY)
Dinner at your leisure
Schedule subject to change


Keynote - Service Excellence Culture

Tuesday, September 24th, 9:10 AM – 11:10 AM

Memorable Customer Service
Ritz Carlton Leadership Center

Discover the building blocks of organizational excellence.

By exploring the award-winning business practices of The Ritz-Carlton, you will discover how a service excellence culture results in engaged employees and customers. You will be guided through The Ritz-Carlton Gold Standards, the foundation of our iconic, global brand. You will also visit our key processes, such as onboarding and empowerment, that lead to legendary service, sustainable success, and customer loyalty.

Presented by John Cashion, Corporate Director, Culture Transformation, The Ritz-Carlton Leadership Center

Mr. John Cashion is an international speaker and successful hotelier. He
enjoys sharing his passion for service excellence with businesses and
organizations throughout the world. John is an almost 20-year veteran
of The Ritz-Carlton and has served as a Director of Banquets, Executive Director
of Food & Beverage, Director of Operations Manager and General Manager of
The Ritz-Carlton Residences Singer Island, Palm Beach. He has managed
day-to-day hotel operations including rooms, food and beverage, meeting
and special events, spa and culinary.

In his current role of Corporate Director, Culture Transformation for The Ritz-Carlton
Leadership Center, John teaches organizations how to implement transformational
techniques for creating a sustainable, service-oriented culture. John uses humor
and storytelling to not only engage audiences, but also to help them understand
each concept thoroughly. John enjoys golf, attending professional sporting events
and living in vibrant South Florida.

John has shared the culture of The Ritz-Carlton with
thousands of people around the world.



Wednesday, September 25th, 9:00 AM – 10:05 AM

Rich Specht
The ReesSpecht Life Foundation

Rich and his wife started “The ReesSpecht Life Foundation” in memory of their son.  Its goal was simple: Remind people of the power of human kindness;  which the foundation does in the form of scholarships for High School seniors, and the worldwide distribution of almost four hundred thousand ReesSpecht Life “pay it forward” cards.

The work of Rich and the ReesSpecht Life Foundation has been featured by The Today Show, Fox and Friends, CBS News and many other news outlets and publications.  In 2014, Rich wrote the award winning children’s book “A Little Rees Specht Cultivates Kindness”, which is slated to become an animated television series that teaches children that our kind acts are like seeds that help to cultivate kindness in others.  The book and television adaptations of A Little Rees Specht Cultivates Kindness represents the culmination of Rich’s goal to help make this world a little better, one Rees’ piece at a time.

Thursday, September 26th, 9:30 AM – 10:45 AM

Eric Chester

The Leading Voice on Employee Engagement & Workplace Culture

Eric Chester is a trusted source in the global dialogue on employee engagement, workplace culture, and the emerging generation. And he isn’t some Johnny-Come-Lately to this important conversation. Since 1986, Eric’s been in the trenches researching, studying, speaking and writing about these topics.

He was one of the first authors to spell out the radical differences of the post-Gen X workforce in his 2002 bestseller, Employing Generation Why: Understanding, Managing, and Motivating Your New Workforce. Companies discovered that Eric had cracked the code on the emerging generation and sought his advice on how to connect with young employees.

Eric became one of North America’s most in-demand conference keynote speakers, presenting at more than 60 meetings and conventions each year. That number increased when his follow-up book, Getting Them to Give a Damn: How to Get Your Front Line to Care About Your Bottom Line, was released in 2005.


Infant Toddler Worshop

Infant Toddler Education Workshop | Monday, September 23rd, 2019 | 9:00 am – 5:00 pm |$30.00 pre-requisite online course and $219.00 All Day Workshop (includes lunch) – presented by Kathy Hubbard, Tracy Laman, Krissy Bartlett and Debbie Sayers

**The Infant Toddler online course must be taken prior to attending this workshop.

The class covers:

  • USSSA guidelines on swimming instruction for children under the age of 36 months;
  • development of a teaching philosophy;
  • professionalism and continuing education;
  • health and safety concerns;
  • basic child development and implications towards swimming;
  • progressions and skill development;
  • video of swim programs and numerous skill progressions;
  • A Certificate of Completion will be awarded at the end of the course.
Special Abilities Workshop

Special Abilities Education Workshop | Monday, September 23rd, 2019 | 9:00 am – 5:00 pm |$30.00 pre-requisite online course and $219.00 All Day Workshop (includes lunch) – presented by Erin Seal Grande, Kim Walters, Angie Baker, Terence O’Malley and Emily McNeill

**The Special Abilities online course must be taken prior to attending this workshop.

The classroom workshop is comprised of discussions, video presentations, case studies, and interactive activities. The classroom workshop will provide participants with information on various disabilities, awareness and precautions associated with those disabilities, as well as instructional strategies and effective parent communication. Participants in the Special Abilities workshop will learn about some of the most common disabilities experienced in the aquatics industry, including Autism Spectrum Disorder. The interactive activities throughout the course will allow participants to learn from each other and gain a broader perspective on teaching individuals with special abilities. The Special Abilities Course is designed to provide a wide array of information so that participants have a solid foundation on which they can develop a special abilities program for their swim school or further develop their own individual teaching skills. A Certificate of Completion will be awarded at the end of the course.

LUNCH & Learn

Lunch and Learn |Service Excellence Culture with Ritz Carlton |Tuesday, September 24th, 2019 |1:10 pm – 2:15 pm | $55.00

The Importance of Empowerment: Empowering your employees is an imperative component of legendary service. You will learn about The Ritz-Carlton Empowerment Guidelines, including how these reduce problem resolution costs and create consistently exceptional service.


LUNCH & Learn

Lunch and Learn | with Eric Chester |Thursday, September 26th, 2019 |12:15 pm – 1:20 pm | $55.00

Eric Chester is the leading authority on developing work ethic in teens and young adults. His presentation will illustrate why the work ethic in America has declined, and he’ll provide solid, actionable ideas and tools for instilling the pride of a job well done in your swim school staff.

In this presentation you will:

  • Discover the 7 Indisputable Core Values that every employer demands from every worker
  • Find out how to promote a culture rooted in reliability, professionalism, initiative, integrity, and respect
  • Explore how to instill an attitude of gratitude among your staff and make them motivated learners



CPO® Certification Course | Monday, September 23rd, 2019 |8:00 am – 5:00pm | $275.00

Earning a CPO® Certification provides individuals with a better understanding of the operator’s role in pool care, basic pool and spa maintenance and operation, and risk reduction.  Widely accepted in many states as the standard of care for education, this comprehensive course includes:

  • Pool Operator Primer online course (must be completed before September 18th, 2019)
  • NSPF Pool & Spa Operator™ Handbook
  • Certification fee $275.00

Certification is valid for 5 years.

Ask The Expert Fundraiser Auction

USSSA Ask the Expert Event at the 2019 Conference

Back by popular demand at this year's USSSA National Conference in Milwaukee, WI is your opportunity to Ask the Expert about whatever pressing issues you are having in your business. That's right! The USSSA Community Impact Committee has gathered an outstanding panel of swim school industry leaders who are excited to meet with you! This year, we are auctioning off meeting times with the Experts, and all proceeds will benefit Hope Floats Foundation and Stop Drowning Now. Hope Floats provides swim lessons scholarships for children in need and Stop Drowning Now provides awareness and education for drowning prevention. So put in your bid to secure your spot(s), and don't be shy! Remember, 100% of funds raised will help to save kids.

Ask the Expert will be held during the 2019 National Conference in Milwaukee on September 24. Each expert has four timeslots (4:45-5pm, 5:05-5:20pm, 5:25-5:40pm, and 5:45-6:00pm). If you would like to meet with one of our experts, please put in a bid for the timeslot(s) that work best. If you would like to spend more than 15 minutes with the same expert, no problem! Just bid for more than one timeslot. Bidding will end on Tuesday, September 24th before the start of the event.

BID and BID OFTEN to HELP SAVE KIDS! There is also an option to choose PROXY BIDDING which will automatically bid on your behalf up to an amount you set! When the auction goes live on September 10 at 12pm CDT, the link will be posted on Facebook, email and here. Sharing the link and helping to spread the word to your friends is a huge help too!

About Hope Floats Foundation and Stop Drowning Now

A child dies from drowning every minute across the globe. It’s the silent epidemic that no one is talking about. The absolute blessing is that drowning is preventable. Through pooling our resources and connecting underserved children with life-saving educational materials and providers who can give children the ability to save their own lives through learning to swim, community by community, we can collectively reverse the tide of child drownings worldwide.


City Highlights & Activities


Watch the Brewers take on Pittsburgh Pirates.

Game times:

September 20th - 7:10 PM
September 21st - 6:10 PM
September 22nd - 2:30 PM

*1.4 miles from hotel




Sightseeing tour

Put simply, this is the cruise that we've built our boat line upon. Explore Milwaukee's past and present from our rivers, harbors & Lake Michigan during this 90 minute tour. Unforgettable views and a unique perspective of Milwaukee's history & architecture. Live narration is provided by experienced and entertaining tour guides & the captain. Snacks, soft drinks, beer & cocktails available on board. Lunches and catering available.

Monday, September 23rd at 2:00 PM

 Adult $19.88

Child 4-12 $9.99

 Infant 3&Under FREE

*Klements Meal Package $5

*Klements Meal Package available online only. Brats, Hot Dogs, and other snacks may be purchased individually aboard vessel day of cruise.

Book tickets online!  First come, first serve for this public boat sightseeing tour.

*If you trouble viewing the site to reserve tickets try using Internet Explorer

*1.6 miles from hotel


Explore the Museum

Compelling exhibits. Behind-the-scenes tours. Rocking events. Hands-on fun for kids (and adults). All rooted in Harley-Davidson’s rich history. There’s lots to see, lots to do, and no reason to wait. Visit today.

Daily:  9:00 AM - 6:00 PM (Thursday, (9:00 AM - 8:00 PM)

 *1.0 miles from hotel


Thursday, September 26th at 7:30 PM in Green Bay, WI

Click here to buy tickets

 *Approx. 2 hours from hotel



Potawatomi - Hotel & Casino

To book your rooms call (800) 729-7244 or click here for online reservations.  Group Code: USS09212019

Room Rates:

$119.00 USD plus current applicable tax of 15.1%

Complimentary Valet parking for all hotel guests ($10.00 for non-hotel guests)
Complimentary Self- Parking in our covered parking structure for all attendees
Complimentary Wi-Fi in all guest rooms and all meeting/function space
Complimentary 24-hour Fitness Center
$10 Complimentary Reward Plays provided for all attendees

USSSA Room Block Ends Friday, August 30th, 2019

All attendees receive a $10.00 complimentary rewards play card

If you need any help with reservation please contact Evea at or D’Nette at

Rooms are available on a first come, first served basis. Experience tells us that sleeping rooms at our group rate may sell out within 60 days (or earlier) of the conference.

Potawatomi Shuttle Service Schedule from MKE Airport

CLICK HERE for schedule


1611 West Canal Street
Milwaukee, WI  53233
(414) 847-8600

Travel information:

Directions to hotel



The US Swim School Association is proud to offer a limited number of scholarships.  Please see the requirements below. 


  • Designed to assist members with conferences fees for the US Swim Schools Assocation’s National Conference.
  • Must be available to volunteer a minimum of 2 hours, as needed, by the Association at the conference if requested.
  • Must submit this Scholarship Application form, completed in its entirety for consideration.
  • Member swim school must be in good standing with dues current.
  • Limited to one person per swim school. Applicant must not have received a scholarship for the 2016, 2017 or 2018 USSSA National Conference.
  • Deadline to submit this form is August 12, 2019


**USSSA will cover meeting registration fee.   Applicant is responsible for costs associated with housing, all transportation, food and incidentals.


Cancellation Policy

Refunds will be granted based on the following date schedule:
Cancellations received by August 22, 2019, refunds will be processed with a $50 service charge applied.
Cancellations received after August 22, 2019, but before September 5, 2019, refunds will be processed with a $100 service charge applied.
Cancellations received after September 5, 2019, are not eligible for refunds.


Substitutions will be allowed at any time.  If you are unable to attend, registered attendees can change the name of the registration to a substitute at no charge.

No Shows

There will be no refunds for no-shows.

US Swim School Association
7100 E. Cave Creek Rd., STE 109
Cave Creek, AZ  85331