Milwaukee, WI, Sep 24 - 26, 2019




Fuel Your Fire for the swim school business at this three-day national conference for swim school owners, managers and instructors. Join our knowledge sharing community as we descend on what Vogue calls the Midwest’s coolest (and most underrated) city, Milwaukee, Wisconsin. Food, beer, arts and entertainment await as you explore this lakeside city while learning best practices and new innovations in the learn-to-swim industry.

Registration Information:

Bundle:  FULL registration fee | Both Lunch and Learns | Awards Banquet | $600.00
First National Conference FULL Registration – $400.00 USD
Second National Conference FULL Registrations – Per Person – $375.00 USD
Three, Four, Five, etc…  National Conference FULL Registrations – Per Person – $350.00 USD
National Conference 2 Day Registration – Per Person – $325.00 USD
Lunch and Learn (offered Tues.. & Thurs.) – $55 each USD
Awards Banquet – Theme: Red – $99 p/p USD

**Early Bird rates end August 22nd, 2019
***Online registration ends  September 5th, 2019


Exhibitor Registration

Exhibitor inclusions
As an exhibitor, you will be provided with the following:

(1) 10’ x 8’ pipe & drape booth
(1) 6’ x 30” table with (2) chairs
(2) Exhibitor Badges (add’l fee for additional booth attendees)
9” x 44” white name sign

Exhibitor fee is $1,395.00 USD

Vendor Set up  |  Monday, September 23, 2019   | 1:00 PM – 3:30 PM
Welcome Reception in the Vendor Hall  | Monday, September 23, 2019 | 4:00 PM – 5:30 PM
Tear down  | Wednesday, September 25th, 2019  | 2:30 PM

Sponsorship Opportunities
Get your name in lights!  We are offering amazing additional sponsorship opportunities. For more information please contact Lisa at

Owners' Circle Logo-tight

The USSSA Owners’ Circle 2019 event will be held in The Windy City, September 20-23, 2019. This is an optional pre-event to the 2019 National Conference taking place in Milwaukee, Wisconsin September 24-26, 2019. USSSA Owner Members will have the opportunity to stay at a swank downtown locale and mingle with peers while attending a workshop, round table & local swim school tour.  Space is limited and will be offered on a first come, first served basis.

Attendees will be staying at the stylishly renovated, nouveau Sofital Chicago Magnificent Mile hotel.  This hotel presents an opportunity for you to experience the wonder of the Windy City through a creatively re-imagined French lens.

Sofital HOtel

Single Occupancy

$1630 USD - Includes
  • 3 nights at a boutique Miracle Mile Hotel
  • 1 reception
  • 1 dinner
  • 2 lunches
  • local swim school tour (transportation provided)
  • registration fees

Double Occupancy

$2050 USD - Includes
  • 3 nights at a boutique Miracle Mile Hotel
  • 1 reception
  • 1 dinner
  • 2 lunches
  • local swim school tour (transportation provided)
  • registration fees


Mon 23rd
Tue 24th
Wed 25th
Thu 26th
9:00 AM - 5:00 PM
Infant Toddler Workshop (add'l fee) Lunch included
Infant Toddler Committee
9:00 AM - 5:00 PM
Special Abilities Wokshop (add'l fee) Lunch included
Special Abilities Committee
8:00 AM - 5:00 PM
Certified Pool Operator Course (add'l fee) Lunch included
3:30 PM - 6:00 PM
Conference Registration
4:00 PM - 5:30 PM
Welcome Reception with Exhibitors
5:30 PM - 7:00 PM
Committee Member Meeting/Reception (INVITE ONLY)
Dinner at your leisure
Schedule subject to change


Keynote - Service Excellence Culture

Tuesday, September 24th, 9:10 AM – 11:10 AM

Memorable Customer Service
Ritz Carlton Leadership Center

Discover the building blocks of organizational excellence.

By exploring the award-winning business practices of The Ritz-Carlton, you will discover how a service excellence culture results in engaged employees and customers. You will be guided through The Ritz-Carlton Gold Standards, the foundation of our iconic, global brand. You will also visit our key processes, such as onboarding and empowerment, that lead to legendary service, sustainable success, and customer loyalty.

Wednesday, September 25th, 9:00 AM – 10:05 AM

Rich Specht
The ReesSpecht Life Foundation

Rich and his wife started “The ReesSpecht Life Foundation” in memory of their son.  Its goal was simple: Remind people of the power of human kindness;  which the foundation does in the form of scholarships for High School seniors, and the worldwide distribution of almost four hundred thousand ReesSpecht Life “pay it forward” cards.

The work of Rich and the ReesSpecht Life Foundation has been featured by The Today Show, Fox and Friends, CBS News and many other news outlets and publications.  In 2014, Rich wrote the award winning children’s book “A Little Rees Specht Cultivates Kindness”, which is slated to become an animated television series that teaches children that our kind acts are like seeds that help to cultivate kindness in others.  The book and television adaptations of A Little Rees Specht Cultivates Kindness represents the culmination of Rich’s goal to help make this world a little better, one Rees’ piece at a time.

Thursday, September 26th, 9:30 AM – 10:45 AM

Eric Chester

The Leading Voice on Employee Engagement & Workplace Culture

Eric Chester is a trusted source in the global dialogue on employee engagement, workplace culture, and the emerging generation. And he isn’t some Johnny-Come-Lately to this important conversation. Since 1986, Eric’s been in the trenches researching, studying, speaking and writing about these topics.

He was one of the first authors to spell out the radical differences of the post-Gen X workforce in his 2002 bestseller, Employing Generation Why: Understanding, Managing, and Motivating Your New Workforce. Companies discovered that Eric had cracked the code on the emerging generation and sought his advice on how to connect with young employees.

Eric became one of North America’s most in-demand conference keynote speakers, presenting at more than 60 meetings and conventions each year. That number increased when his follow-up book, Getting Them to Give a Damn: How to Get Your Front Line to Care About Your Bottom Line, was released in 2005.


Infant Toddler

Infant Toddler Education Workshop | Monday, September 23rd, 2019 | 9:00 am – 5:00 pm |$30.00 pre-requisite online course and $219.00 All Day Workshop (includes lunch) – presented by Kathy Hubbard, Tracy Laman, Krissy Bartlett and Debbie Sayers

**The Infant Toddler online course must be taken prior to attending this workshop.

The class covers:

  • USSSA guidelines on swimming instruction for children under the age of 36 months;
  • development of a teaching philosophy;
  • professionalism and continuing education;
  • health and safety concerns;
  • basic child development and implications towards swimming;
  • progressions and skill development;
  • video of swim programs and numerous skill progressions;
  • A Certificate of Completion will be awarded at the end of the course.
Special Abilities

Special Abilities Education Workshop | Monday, September 23rd, 2019 | 9:00 am – 5:00 pm |$30.00 pre-requisite online course and $219.00 All Day Workshop (includes lunch) – presented by Erin Seal Grande, Kim Walters, Angie Baker, Terence O’Malley and Emily McNeill

**The Special Abilities online course must be taken prior to attending this workshop.

The classroom workshop is comprised of discussions, video presentations, case studies, and interactive activities. The classroom workshop will provide participants with information on various disabilities, awareness and precautions associated with those disabilities, as well as instructional strategies and effective parent communication. Participants in the Special Abilities workshop will learn about some of the most common disabilities experienced in the aquatics industry, including Autism Spectrum Disorder. The interactive activities throughout the course will allow participants to learn from each other and gain a broader perspective on teaching individuals with special abilities. The Special Abilities Course is designed to provide a wide array of information so that participants have a solid foundation on which they can develop a special abilities program for their swim school or further develop their own individual teaching skills. A Certificate of Completion will be awarded at the end of the course.

LUNCH & Learn

Lunch and Learn |Service Excellence Culture with Ritz Carlton |Tuesday, September 24th, 2019 |1:10 pm – 2:15 pm | $55.00

LUNCH & Learn

Lunch and Learn | with Eric Chester |Thursday, September 26th, 2019 |12:15 pm – 1:20 pm | $55.00


CPO® Certification Course | Monday, September 23rd, 2019 |8:00 am – 5:00pm | $275.00

Earning a CPO® Certification provides individuals with a better understanding of the operator’s role in pool care, basic pool and spa maintenance and operation, and risk reduction.  Widely accepted in many states as the standard of care for education, this comprehensive course includes:

  • Pool Operator Primer online course (must be completed before September 18th, 2019)
  • NSPF Pool & Spa Operator™ Handbook
  • Certification fee $275.00

Certification is valid for 5 years.

City Highlights & Activities


Watch the Brewers take on Pittsburgh Pirates.

Game times:

September 20th - 7:10 PM
September 21st - 6:10 PM
September 21st - 1:10 PM

*1.4 miles from hotel




Sightseeing tour

Put simply, this is the cruise that we've built our boat line upon. Explore Milwaukee's past and present from our rivers, harbors & Lake Michigan during this 90 minute tour. Unforgettable views and a unique perspective of Milwaukee's history & architecture. Live narration is provided by experienced and entertaining tour guides & the captain. Snacks, soft drinks, beer & cocktails available on board. Lunches and catering available.

Monday, September 23rd at 2:00 PM

 Adult $19.88

Child 4-12 $9.99

 Infant 3&Under FREE

*Klements Meal Package $5

*Klements Meal Package available online only. Brats, Hot Dogs, and other snacks may be purchased individually aboard vessel day of cruise.

Book tickets online!  First come, first serve for this public boat sightseeing tour.

*1.6 miles from hotel


Explore the Museum

Compelling exhibits. Behind-the-scenes tours. Rocking events. Hands-on fun for kids (and adults). All rooted in Harley-Davidson’s rich history. There’s lots to see, lots to do, and no reason to wait. Visit today.

Daily:  9:00 AM - 6:00 PM (Thursday, (9:00 AM - 8:00 PM)

 *1.0 miles from hotel


Watch the Green Bay Packers take on the Philadelphia Eagles

Thursday, September 26th at 7:30 PM in Green Bay, WI

You can purchase tickets by clicking the link above.  If you are interested in taking a group contact the office at

 *Approx. 2 hours from hotel


Potawatomi - Hotel & Casino

To book your rooms call (800) 729-7244 or click here for online reservations.  Group Code: USS09212019

Room Rates:

$119.00 USD plus current applicable tax of 15.1%

Complimentary Valet parking for all hotel guests ($10.00 for non-hotel guests)
Complimentary Self- Parking in our covered parking structure for all attendees
Complimentary Wi-Fi in all guest rooms and all meeting/function space
Complimentary 24-hour Fitness Center
$10 Complimentary Reward Plays provided for all attendees

USSSA Room Block Ends Friday, August 30th, 2019

If you need any help with reservation please contact Evea at or D’Nette at

Rooms are available on a first come, first served basis. Experience tells us that sleeping rooms at our group rate may sell out within 60 days (or earlier) of the conference.


1611 West Canal Street
Milwaukee, WI  53233
(414) 847-8600

Travel information:

Directions to hotel



The US Swim School Association is proud to offer a limited number of scholarships.  Please see the requirements below. 


  • Designed to assist members with conferences fees for the US Swim Schools Assocation’s National Conference.
  • Must be available to volunteer a minimum of 2 hours, as needed, by the Association at the conference if requested.
  • Must submit this Scholarship Application form, completed in its entirety for consideration.
  • Member swim school must be in good standing with dues current.
  • Limited to one person per swim school. Applicant must not have received a scholarship for the 2016, 2017 or 2018 USSSA National Conference.
  • Deadline to submit this form is August 12, 2019

Click here to submit application

**USSSA will cover meeting registration fee.   Applicant is responsible for costs associated with housing, all transportation, food and incidentals.


Cancellation Policy

Refunds will be granted based on the following date schedule:
Cancellations received by August 22, 2019, refunds will be processed with a $50 service charge applied.
Cancellations received after August 22, 2019, but before September 5, 2019, refunds will be processed with a $100 service charge applied.
Cancellations received after September 5, 2019, are not eligible for refunds.


Substitutions will be allowed at any time.  If you are unable to attend, registered attendees can change the name of the registration to a substitute at no charge.

No Shows

There will be no refunds for no-shows.

US Swim School Association
7100 E. Cave Creek Rd., STE 109
Cave Creek, AZ  85331