US Swim School Association

Code of Ethics

I. Members’ ethical duties to students, staff, families, and general public:

A. Safety
(1) Members shall, at all times, operate their schools with the utmost regard and concern for the health, safety and well-being of the students, staff, families and general public.
(2) Members shall be proactive in maintaining their facilities so that they are clean and safe for students, staff, families and the public.
a. Members shall adhere to all local, state and federal guidelines with respect to health, safety and well-being including but not limited to health and safety codes, building codes, fire codes, the American Disabilities Act, and other guidelines and regulations that affect the safety of the facility and its operations.
(3) Members shall ensure that all personnel and potential personnel are properly screened, trained, and qualified to work with the public, in their various capacities, and particularly with children.
a. Members shall ensure that teachers are screened, trained and qualified to teach the courses, age groups and types of students assigned – and that assistant teachers are screened, trained and qualified to assist in the courses, age groups and students assigned.
b. Members shall ensure that the screening of all staff who have direct contact with students, particularly minor children, includes a criminal background check related to prior criminal convictions involving sexual misconduct.
c. Members shall not have, nor employ individuals who have, a prior criminal conviction that directly relates to the potential safety of students, staff, families and guests at the swim school, including but not limited to criminal convictions for sexual misconduct, assault, battery, kidnapping, sexual exploitation, contributing to the delinquency of a minor, and other crimes involving the safety and well-being of students, children, staff and the public.
(4) Members shall not employ teaching methods that deliberately and/or repeatedly subject a child or student to pain, or unnecessary and/or unreasonable fear or distress. While embracing and accepting a wide variety of teaching methods and practices, the USSSA does not endorse or accept any teaching method or curriculum that is based in whole or in part on aggressive teaching objectives or methods that incorporate, encourage or tolerate the infliction or suffering of pain; or unnecessary, unwarranted fear, distress or danger.

B. Quality
(1) Members shall strive to provide quality lessons and excellent service through employing standards of excellence in all aspects of aquatic education, including but not limited to hiring, training, continuing education, curriculum development, customer service, student progression, communication, interpersonal relations, etc.

C. Respect
(1) Members shall treat students, families and the community with the utmost of courtesy, respect and professionalism.

(2) Members shall respect and be responsive to the individual differences and needs of students and families and the community.
(3) Members shall meet all legal, ethical and moral obligations in serving individuals and groups with different needs, abilities and challenges.
(4) Members shall not discriminate on the basis of race, color, creed, sex or national origin, in the process of accepting, teaching, or interacting with students and families and the public.

D. Honesty/Integrity
(1) Members shall treat students, customers, families and the public with honesty and integrity in all communications and dealings.
(2) Members shall not mislead students, customers or the public through false, exaggerated or misleading claims, statements, advertising, promotions, or recommendations related to but not limited to the swim school’s services, history, individual employees’ or owners’ experience or achievements, pricing, location, scheduling, or competitors, etc.

E. Confidentiality
(1) Members shall honor, respect and proactively safeguard confidential information related to students and customers, including but not limited to personal confidential information, identity information, medical information, financial information, sensitive information, etc.

II. Members’ ethical duties to the Learn-to-Swim Industry, other swim schools, and the United States Swim School Association:

A. Members owe a duty of care to represent the Learn-to-Swim Industry in a respectable and professional manner by providing quality swim lessons in a safe, productive and positive environment.
B. Members shall be proactive in procuring and maintaining knowledge, education and competency in matters related to swimming, teaching swimming, relevant and current laws and standards of care in business operations, and other areas of import to the responsible and ethical operation of the member’s swim school and to the professional relationships within the industry and the USSSA.
C. Members shall be reciprocal ambassadors and educators, willing to uplift the industry and the USSSA through sharing, assisting, educating, and informing the public, other members and the general membership of the USSSA.
D. Members shall not engage in unfair or unethical business practices or actions, including but not limited to acts of unfair competition, fraud, deceit, unfair business practices, deceptive advertising, breach of fiduciary duty, embezzlement, infringement of intellectual property rights, defamation, etc.
E. Members shall not have – nor employ individuals who have- civil or criminal convictions, judgments, decisions, verdicts or settlements (including mediation and arbitration) acknowledging or accepting responsibility of actions – related to lack of integrity or ethical standards including but not limited to matters involving unfair competition, fraud, deceit, unfair business practices, deceptive advertising, breach of fiduciary duty, embezzlement, infringement of intellectual property rights, defamation, etc.

III. The Employment Relationship: Duties of care owned by members/owners/employees to their employees.

Members shall maintain an honest, fair and equitable employment relationship with employees and shall treat all employees with professionalism and respect.

Members shall adhere to local, state and federal laws and regulations applicable to employers and/or related to the employment relationship.

Members shall honor, respect and proactively safeguard confidential information related to employees, including but not limited to personal confidential information, identity information, employment information, medical information, financial information, sensitive information, etc.