The 29th Annual National Conference Breakthrough to Excellence hosted in Orlando, Florida is designed with you in mind!  Immerse yourself in a USSSA conference like no other with keynotes from three book authors, two Olympians and one CNN hero, and that’s all before lunch.  At this conference you will learn how to unlock a new standard of success for your swim school business.  Dive deeper into a new kind of consumer journey, discovering how to create a unique customer experience and get ready to stand out in today’s digital world. You will also learn how to rewire your management style to success and connect with your staff’s human need to belong. And we have not forgotten about your swim instructors either, our swim instructors track includes a session by none other than Laurie Lawrence, a former Olympic coach and international expert in infant swim instruction.

This conference also provides the perfect destination for a balance of work and play with Disney Springs within walking distance of our hotel. We are also excited to offer a special behind the scenes Disney World Tour (add’l charge) on Saturday morning and discounted Disney World tickets available to conference attendees.

You won’t want to miss this conference filled with brilliant topics, outstanding exhibitors, opportunities to network, lunch and learn, breakouts, book signings, awards banquet and more!

First 150 that register will receive a free book! Andrew Davis’s Brandscaping: Unleashing the Power of Partnerships

**Pre-registration is now closed – all registrations will now be completed onsite at the conference**

Bundle – $555.00
Includes: Full registration – Book – Banquet – Lunch and Learn

Bundle “SUPER” – $800.00 – SOLD OUT
Includes: Full registration – Book – Lunch and Learn – Banquet – Disney Tour

One National Conference FULL Registration – $400.00

Two National Conference FULL Registrations – Per Person – $375.00

Three or more National Conference FULL Registrations – Per Person – $359.00

National Conference 2-Day Registration – Per Person – $325.00

Optional items available for individual purchase:
Book – “Power of Having Fun” – David Crenshaw – $13 each
Infant Toddler Education Workshop – Tuesday – $219 each, includes lunch
Lunch and Learn – Wednesday – $45 each, includes lunch
Black & White Theme Banquet – Thursday – $99 each, includes dinner
Special Abilities Education Workshop – Saturday – $219 each, includes lunch
Disney Behind the Scenes Tour – Saturday morning – $245 each, must be 16, Register by September 13 – SOLD OUT

In order to maximize resources and provide you and your team with the best possible conference experience, we have made some changes to the pre-conference course fees. This additional fee will enable us to take care of your team, keep them on-time and enable them to focus on their training for the day. We look forward to serving you and your team in Orlando at the USSSA National Conference!

Alert: Please be aware that recently, a few of our members have received phone calls from individuals claiming to be from the Hilton Hotel. However, this is a scam! The Hilton Hotel will NOT contact you to make reservations. Please use the link found on this page to book your hotel room in our room block. Thank you.

List of Exhibitors

Please Note:  We are excited to be hosting the USSSA National Conference in Orlando, Florida. We are confident in the preparations made by the venue to weather recent storms and are continuing to maintain regular contact with hotel representatives. Lisa Zarda, our Executive Director, is also closely monitoring the storm systems in the Florida area. Should a situation arise that would make it impossible to hold the event, USSSA will directly notify all attendees and reimburse their registration fees.  Your safety is our top priority.  Please let us know if you have any more questions. We look forward to seeing you soon!



Tuesday 15th
Wednesday 16th
Thursday 17th
Friday 18th
Saturday 19th
8:00 - 5:00
Infant Toddler Course (additional fee)
1:00 - 4:30
Board Meeting & Lunch
5:00 - 6:30
Welcome Reception With Exhibitors
Schedule subject to change



Lunch and Learn with Keynote, Andrew Davis | Wednesday, October 11, 2017 | 12:10 pm – 1:10 pm | $45.00

The Loyalty Loop: Applied

Turn your next customer into a referral magnet.

Now that you’ve learned all about the power of the Loyalty Loop in this morning’s keynote session, it’s time to put it into practice! In this interactive, fun and productive breakout session, keynote speaker and bestselling author, Andrew Davis will help you take the first steps in transforming your loyalty loop experience. You’ll walk away with three specific things you can do when you get back to the office that will turn your next customer into a referral engine.

Infant Toddler Education Workshop | Tuesday, October 10, 2017 |  8:00 am – 5:00 pm | $219.00 includes lunch
**The Infant Toddler online course must be taken prior to attending this workshop.

The class covers:

  • USSSA guidelines on swimming instruction for children under the age of 36 months;
  • development of a teaching philosophy;
  • professionalism and continuing education;
  • health and safety concerns;
  • basic child development and implications towards swimming;
  • progressions and skill development;
  • video of swim programs and numerous skill progressions;
  • A Certificate of Completion will be awarded at the end of the course.

Special Abilities Education Workshop | Saturday, October 14th, 2017 | 8:00 am – 5:00 pm | $219.00 includes lunch
**The Special Abilities online course must be taken prior to attending this workshop.

The classroom workshop is comprised of discussions, video presentations, case studies, and interactive activities. The classroom workshop will provide participants with information on various disabilities, awareness and precautions associated with those disabilities, as well as instructional strategies and effective parent communication. Participants in the Special Abilities workshop will learn about some of the most common disabilities experienced in the aquatics industry, including Autism Spectrum Disorder. The interactive activities throughout the course will allow participants to learn from each other and gain a broader perspective on teaching individuals with special abilities. The Special Abilities Course is designed to provide a wide array of information so that participants have a solid foundation on which they can develop a special abilities program for their swim school or further develop their own individual teaching skills. A Certificate of Completion will be awarded at the end of the course.

Pre-Order Book Sale | Dave Crenshaw | The Power of Having Fun Book Signing | Friday, October 13 | 9:45 am – 10:15 am | $13 each book
The Power of Having Fun talks about how important it is for adults to find their personal “Oasis”. What is an Oasis? These are pre-determined moments when you promote meaningful enjoyment in your life. Figuring out what is enjoyable to you and making these Oases happen is something I’ll cover in my keynote at the USSSA National Conference in Orlando, Florida. Enjoying Oases is broken down into three steps: 1. Mental Acknowledgment; 2. Emotional Acknowledgement; 3. Verbal Acknowledgement. David’s upcoming book, The Power of Having Fun: How Meaningful Breaks Help You Get More Done-and Feel Fantastic is available for purchase and you will receive your copy at the conference.

Order Here

Disney’s Behind the Scenes Private Tour | Saturday, October 14th, 2017 | 8:15 am – 12:00 pm | $245.00 per person (space is limited)
Peek behind the scenes at Epcot Cast Services to see how over 7,000 cast members prepare to make magic onstage; Visit the Walt Disney World Nursery to see where master gardeners create the world-famous topiaries and hanging baskets;  and Find hidden details on Main Street U.S.A and navigate the legendary underground “utilidor” to see how they enable the unseen transport of Cast Members, deliveries and more.

Must be 16 or older; All guests must wear closed toed/closed heel shoes for safety purposes; No photography allowed backstage; A commemorative collectible pin will be provided to each guest
**Price does not include park pass**

Advance Purchase Savings on Specially Priced Disney Theme Park Tickets, available until 5 p.m. on October 7, 2017
Four world-famous Theme Parks, unlimited recreation, world-class shopping, and savory dining will ensure your stay is unforgettable! Whether looking for one-of-a-kind networking opportunities with colleagues, magical vacation experiences with family and friends before or after your meetings and events, or simply finding time to relax and unwind, take advantage of everything Walt Disney World® Resort has to offer. Walt Disney World® Resort offers something for everyone. Don’t miss your opportunity to spend a few extra days playing on championship golf courses, relaxing at luxurious spas or creating magical Theme Park memories with family and friends. Take advantage of specially priced Theme Park tickets to make the most of your visit.

Purchase your tickets here.


Hilton Orlando Lake Buena Vista


1751 Hotel Plaza Blvd, Lake Buena Vista, FL 32830

Contact Hilton Orlando Lake Buena Vista Reservations

(407) 827-4000

Book Your Hotel Room online for Hilton Orlando Lake Buena Vista for $181 per night.


The US Swim School Association is proud to offer a limited number of scholarships.  Please see the requirements below. 

    • Designed to assist members with conferences fees for the US Swim Schools Assocation’s National Conference.
    • Must be available to volunteer a minimum of 2 hours, as needed, by the Association at the conference if requested.
    • Must submit this Scholarship Application form, completed in its entirety for consideration.
    • Member swim school must be in good standing with dues current.
    • Limited to one person per swim school. Applicant must not have received a scholarship for the 2015 or 2016 USSSA National Conference.
    • Deadline to submit this form is August 1st.

    **USSSA will cover meeting registration fees and ticket to the Awards Banquet. Applicant is responsible for costs associated with housing, all transportation, food and incidentals.

Deadline August 1, 2017 – Now Closed



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