Over the past 30 years, the United States Swim School Association has grown to become the largest swim school association in the country, and is recognized by affiliated schools, instructors, and parents alike as the preeminent swim school organization in the world. We are a 501(c)6 non-profit organization serving privately owned swim schools across the country and the world.
Vision
Core Values
Relationships
Learning
Professionalism
Core Purpose
Three Strategic Rocks
Determine Need & Establish Scheme (Certification & Accreditation)
Gather Intelligence for the Swim School Industry
Core Strategies
Help maintain high ethical and professional standards in our industry
Provide business development education for our members
Promote the importance of quality learn-to-swim programs
Raise awareness of the importance of swim lessons in drowning prevention
Represent the interest of our association on matters affecting the swim school industry