Over the past 30 years, the United States Swim School Association has grown to become the largest swim school association in the country, and is recognized by affiliated schools, instructors, and parents alike as the preeminent swim school organization in the world. We are a 501(c)6 non-profit organization serving privately owned swim schools across the country and the world.

Vision

Lifelong safety, health and enjoyment of the water for all through quality aquatic education.

Core Values

Safety
Community
Learning
Professionalism
Fun

Core Purpose

To provide resources to assist our members in achieving their goals in the learn-to-swim business.

Core Strategies

Provide opportunities for learning and sharing for our members

Help maintain high ethical and professional standards in our industry

Provide business development education for our members

Promote the importance of quality learn-to-swim programs

Raise awareness of the importance of swim lessons in drowning prevention

Represent the interest of our association on matters affecting the swim school industry

Three Strategic Rocks

Increased Benefits to Members
Development of Education
Drowning Prevention Advocacy

Infant Learn to Swim Statement

The United States Swim Schools Association strongly believes that babies, toddlers and children of all ages should participate in swim lessons in a high quality aquatics program. Read more about our stance on this issue here.

Treatment of Children in Swim Lessons Statement

The United States Swim Schools Association strongly believes that babies, toddlers and children of all ages should participate in swim lessons offered in an individualize and positive environment. Read more about our stance on this issue here.