Over the past 30 years, the United States Swim School Association has grown to become the largest swim school association in the country, and is recognized by affiliated schools, instructors, and parents alike as the preeminent swim school organization in the world. We are a 501(c)6 non-profit organization serving privately owned swim schools across the country and the world.
Our Core Focus Includes:
Our Niche: Support better, safer swim school businesses.
• Be well
• Educate, practice, model
• Be kind- have empathy and compassion
• Build connections
• Provide Support in growth and challenges
• Grow together – learn, help and grow leaders
• Growth mindset
• Investigate, understand and solve – add value
• Creation collaboration – be innovative and current
• Do what you say
• Be ethical and have integrity
• Be your best you
• Be humble